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HATCHBABY CARE +
INDUSTRIAL DESIGN | UX
When infants get sick, most parents don't have the luxury of devoting 100% of their time towards caretaking - this often results in the distribution of responsibilities across multiple caretakers. Thorough documentation and communication of the child's symptoms, medication, sleep, routines and general care become crucial to the child's recovery as well as aiding practitioners in diagnosis. Communicating this information verbally leaves a lot of room for information to slip between the cracks, which can have incredibly serious consequences for infants. Knowing this, I set forth in one of my studio classes with the question of;
HOW MIGHT WE IMPROVE THE CARETAKING EXPERIENCE OF INFANTS WITH COMMON ILLNESSES WHEN THERE ARE MULTIPLE CARETAKERS INVOLVED?
PHASE I:
RESEARCH
USER RESEARCH
SURVEYS INTERVIEWS BLOG POSTS & TESTIMONIALS
PAIN POINTS:
PERSONAS:
MARKET RESEARCH
PERCEPTUAL MAPPING INTERVIEWS ONLINE REVIEWS & TESTIMONIALS
MARKET OPPORTUNITY:
Few products in this space focus on thoroughly documenting child's symptoms and care, no products have features intended to ease the stress of caretaking when there are multiple caretakers are involved. Common problems with products in this area are reliability and accuracy.
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COMPETITOR REVIEWS:
"I have two complaints. I can't leave the room without my app disconnecting from the thermometer and when I'm at work, my mom's app is constantly having the both of us disconnect."
- User Review of Frida Baby Wireless Thermometer
"You would hope that it would be off by maybe less than a degree as specified on the package... BUT in my case, it was off by a good 5 degrees."
- User Review of Vicks Bluetooth Thermometer
"I thought there would be more to the app, doesn't do anything that can't be done with a regular thermometer."
- User Review of LEXXSON Smart Baby Thermometer
DESIGN CRITERIA
DETIRMINED BY USER & MARKET RESEARCH
PRODUCT REDUCES CARETAKER STRESS & FATIGUE.
PRODUCT STRENGTHENS CARETAKER PEACE OF MIND.
PRODUCT AIDS PRACTITIONERS IN DIAGNOSIS.
PRODUCT IS RELIABLE
PRODUCT IS COMFORTABLE.
PHASE II:
IDEATION & REFINEMENT
Hatch Baby is an emerging smart product company that focuses on baby products. Their product line consists of a sleep focused baby monitor (Rest+) and a smart changing pad & scale. Since Hatch Baby is delving further into the wellness products, I took this as an opportunity to expand the brand within this area.
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*Since completion of this project, Hatch Baby has rebranded as Hatch - expanding their product line to appeal to all ages.
AESTHETIC INSPIRATION
HATCH BABY ( & SIMILAR ) PRODUCTS
IDEATION
BLUE SKY POST-IT IDEATION SKETCH IDEATION
FINAL CONCEPT:
ARMBAND IS ATTACHED TO INFANT'S UPPER ARM AND COLLECTS DATA ABOUT THE CHILD'S TEMPERATURE AND SLEEP.
THE RECEIVER SERVES AS AN INDEPENDENT INTERFACE FOR THE ARMBAND THAT SHOWS THE CHILDS IMMEDIATE TEMPERATURE, WHILE ALSO COMMUNICATING THIS DATA TO THE MOBILE APPLICATION.
THE MOBILE APPLICATION ALLOWS CARETAKERS TO STAY UP TO DATE WITH THEIR CHILD'S TEMPERATURE, MEDICATION, SLEEP AND CARE. THIS DATA CAN BE USEFUL FOR MAINTAINING ROUTINES, REASSURANCE, AND DIAGNOSIS.
WIREFRAMING
SCREEN IDEATION FOR MOBILE APP
FINAL CONCEPT MAP:
IDEATION:
PHASE III:
FINALIZATION
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No more missed doses, confused substitute mom's or misdiagnosed sick kids. Care+ keeps you, your child, your helpers and your pediatrician all on the same page.
TPE CAPACITIVE SENSOR
VELCRO STRAPS
THERMOMETER
ARMBAND THERMOETER
Armband records infant's sleep and temperature data and relays it to the receiver and app. Capacitive sensor allows for significant improvements in accuracy over other temperature monitoring devices by allowing the armband to take temperature data only when arm is against child's side.
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HYPOALLERGENIC COTTON
RECEIVER
Receiver serves as an independent interface for viewing immediate data from the armband, as well as functioning as a charger for the armband. The receiver connects to the armband via bluetooth, and relays it to HatchBaby's cloud backend (BaaS) over caretaker's home wifi - eliminating connectivity and range issues common across the much of the baby/child wellness device product space. Caretakers can check the status of their loved ones and update routines and schedules no matter where they are.
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APP
The Care+ app allows for easy caretaker handoffs and scheduling, and easy practitioner diagnosis, by easily allowing all parties involved to view thorough documentation of symptoms, caretaking directions, reminders and emergency notifications and more.
SCHEDULING
MONITORING
CARE TIMELINE
CARE NODES
CHILD TOGGLE
NOTIFICATIONS
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